The role of data in Commercial Excellence
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Michał Zimiński |
O predavatelju:
Michał, with over 13 years of experience, currently serves as a Senior Director at Simon-Kucher. His expertise lies in the consumer and industrials sectors, particularly in devising effective price strategies and optimizing commercial operations.
Kratek opis predavanja (v angleškem jeziku):
Data is central to achieving Commercial Excellence, enabling businesses to optimize sales, pricing and marketing processes, align cross-functional teams, and enhance customer experiences. By leveraging real-time analytics, companies can identify trends, predict behaviors, and drive informed decision-making. During the presentation you will learn new frameworks for better monetization and improving efficiency. Let’s enable Better Growth and transform complexity into streamlined, customer-centric strategies!