The Role of Data in Commercial Excellence
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Michał Zimiński |
O predavatelju:
Michał, with over 13 years of experience, currently serves as a Senior Director at Simon-Kucher. His expertise lies in the consumer and industrials sectors, particularly in devising effective price strategies and optimizing commercial operations.
Kratek opis predavanja (v angleškem jeziku):
Data is central to achieving Commercial Excellence, enabling businesses to optimize sales, pricing and marketing processes, align cross-functional teams, and enhance customer experiences. By leveraging real-time analytics, companies can identify trends, predict behaviors, and drive informed decision-making. During the presentation you will learn new frameworks for better monetization and improving efficiency. Let’s enable Better Growth and transform complexity into streamlined, customer-centric strategies!
O Simon-Kucher (v angleškem jeziku):
| Simon-Kucher is a global consultancy with more than 2,000 employees in 30+ countries.
Our sole focus is unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimising every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 40 years of experience in monetisation topics, we are regarded as the world’s leading pricing and growth specialists. |
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